Briefings
Short, regular publications on emotional and ethical safety in digital experiences. Regulatory forecasts, incident round-ups, pattern additions, commentary on the state of the standard.
EII-BRF-2026-Q2
State of Emotional Safety — Q2 2026
The inaugural quarterly report. Enforcement tracker (Amazon, X, Character.AI, HelloFresh), pattern additions, 90-day regulatory forecast, invited essay on system-level dark patterns. Cite as EII-BRF-2026-Q2.
Pattern of the Week 001
Asymmetric Cancellation — the "Roach Motel"
Sign-up: 1 click. Cancel: 4 pages, 6 clicks. Amazon codenamed it "Iliad." Cost them $2.5B. Pattern of the Week 001 with copy-paste LinkedIn, Instagram, and Twitter versions.
Issue 001
Why we built this
A $2.5B FTC settlement, a €120M DSA fine, and three wrongful-death cases against AI companion products — in eight months. The case for a public standard.
EII-CS-2026-001
Stillware — on removing the streak
The first public EII case study. Stillware self-assessed, scored 33/100 on engagement ethics, and removed a feature that was working — because "working" was the problem.
Forthcoming
State of Emotional Safety — Q3 2026
Next quarterly. Will include first post-v1.0 analysis and the inaugural EII Fellowship announcement.
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