EII v0.9 · Public comment open through 30 June 2026

There is no public standard for whether a digital product is safe for the people using it.

Amazon was fined $2.5 billion for a cancellation flow its own employees internally nicknamed "Iliad." X was fined €120 million in the first-ever DSA enforcement action over deceptive verification design. These cases keep arriving — and every one is fought from scratch, because there is no shared language for what counts as harm in digital design.

The Emotional Integrity Index is that language. Independent review. Public scoring. Built to be cited — by regulators, by product teams, by the general counsel who has to sign off, by the procurement lead who has to justify the purchase.

NEW State of Emotional Safety Q2 2026 — read the inaugural quarterly · FIRST SIGNATORY Stillware applies to Charter Cohort — read the case study · SEP 2025 Amazon — $2.5B FTC settlement over "Iliad" cancellation flow. · DEC 2025 X — €120M fine. First-ever DSA enforcement. · JAN 2026 Character.AI & Google — wrongful-death settlement (Setzer). · JAN 2026 California CCPA Regulations in effect — first U.S. framework naming dark patterns. · 2025 HelloFresh — $7.5M California settlement. · MAR 2026 Stanford/CMU — AI models 49% more sycophantic than humans (Science). · NEW State of Emotional Safety Q2 2026 — read the inaugural quarterly · FIRST SIGNATORY Stillware applies to Charter Cohort — read the case study · SEP 2025 Amazon — $2.5B FTC settlement. · DEC 2025 X — €120M. First-ever DSA fine.
What certification produces

The marks.

Products that pass independent review earn an EII mark. The mark is revocable, tied to a defined version of the standard, and carries a public directory listing.

EII Certified mark
Certified Independent review across all nine dimensions.
EII Charter Member mark
Charter Member Issued to the ten founding organizations. Listed in perpetuity.
EII In Review mark
In Review Assessment active. Not a certification.

Why now

Emotional harm is now an enforcement category.

In eight months, regulators and courts moved emotional and ethical design from a debate to a settlement line item.

Amazon Dark-pattern subscription flow ("Iliad")
$2.5B
FTC · Sept 2025
X Deceptive verification design
€120M
EU DSA · Dec 2025
Character.AI & Google Wrongful-death settlement (Setzer)
Settled
Federal · Jan 2026
Honda Consent asymmetry — 1-click accept, 2-click decline
$632K
CA CPPA · 2025
HelloFresh Subscription dark patterns
$7.5M
California · 2025

The Incident Log tracks these and more — dated, sourced, scored against the EII standard.